About Our Namkeen

Celebrate Every Moment with
Bikaner’s Famous Crunch

At xtraayum, we believe snacks are more than just food—they are an experience, an emotion, and a cherished connection to our roots. Each handful of our namkeen narrates a story of family gatherings, festive celebrations, childhood nostalgia, and the irresistible comfort of home-cooked flavors.
About xtraayum

Spicy Thrills, Crunchy Chills,
Xtraayum Feels

Xtraayum

Every Crunch Connects You to
Bikaner’s Legacy

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XTRAAYUM Bhujia

THE AUTHENTIC TASTE OF RAJASTHAN

Rupaanandi Foods Private Limited was founded with a love for genuine Indian tastes and a vision to bring traditional snacks into every modern household. xtraayum is dedicated to adding an extra dose of delight to your everyday moments. From time-tested classics like Aloo Bhujia and Masala Sev to innovative fusion mixes and spicy trail blends, our range expertly combines the richness of tradition with a touch of creative flair.
We blend age-old recipes with state-of-the-art manufacturing to deliver namkeens that are consistently delicious and uncompromising in quality. Whether it’s your evening tea, a school tiffin, or festive hosting, Anandani Snacks is your perfect snacking companion.

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Our Mission

To delight every customer with high-quality, hygienic, and irresistibly tasty namkeens that celebrate India’s culinary heritage while embracing innovation for changing tastes.

We are committed to:

  • The finest ingredients and authentic Indian spices

  • Maintaining freshness and flavor through modern techniques

  • Ethical production practices and supporting community well-being

  • Prioritizing customer satisfaction at every step

Our Vision

To become the most loved and trusted namkeen brand in India and beyond—serving as a global ambassador for the authenticity, warmth, and diversity of Indian snacking.

We aspire to set new benchmarks in the industry by:

  • Balancing quality with affordability

  • Blending tradition with innovation

  • Making every xtraayum product a symbol of Indian hospitality and taste

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Pure Ingredients

Choose Namkeens created with your well-being in mind—no palm oil, just premium ingredients for pure taste and peace of mind. Classic flavors, modern values.

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Expertly Handcrafted

Every batch of our Namkeens is lovingly shaped by skilled hands. Our artisans use time-honored methods, ensuring each piece bursts with traditional charm and exceptional flavor.

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Swift to Your Door

Enjoy your favorite hand-prepared Namkeens delivered fast and fresh. Seamless online ordering guarantees authentic snacks reach you quickly, so you can indulge without delay.

Real Taste, Real Reviews

Fans of Flavor: Our Customer Experiences

I always order your namkeen for any gathering, and guests always ask where I got it. The packaging is neat, and the snacks stay fresh for days, thanks to careful sealing.
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Pankaj
After trying so many brands, I finally found the real taste of Rajasthan in your bhujia. It’s not too spicy, not too salty, just perfectly balanced and crunchy. My kids love it in their lunchboxes, and it’s become our family favorite.
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Priya

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